There’s no doubt that the video gaming market is the most profitable source of income for affiliate marketers due to the sheer size of its potential consumers. Today, people of all ages, including older adults, have warmed up to playing video games, particularly those that can be played online. However, affiliate marketing for the online gaming niche is highly competitive because gamers who live stream their playing engagements are regarded as the most influential product endorsers.
Conventional affiliate marketing techniques do not apply when it comes to promoting online video games and other related products. Mainly because it runs on a different business model trom the ecommerce setups. While some casual gamers prefer affiliate marketing programs for gaming-related products, top level gamers do not have to work hard just to promote similar products.
How PewdiePie Achieved Multi Million Dollar Success as an Affiliate Marketer in the Gaming Industry
The most popular example of a video gamer who found greater success as an endorser in the gaming realm, is Swedish YouTube superstar PewdiePie a.k.a. Felix Arvid Ulf Kjellberg.
Force once ranked him as a top YouTube earner for collecting as much as $12 million from YouTube ads, product endorsements and affiliate marketing links. Times also named him as one of the most influential people in 2016. PewdiePie simple used a particular gaming accessory, like wearing a headset, a branded shirt or cap while playing. His affiliate referral link for such products appeared on his YouTube videos and followers looking to buy similar products used the link to make sure they’re buying the same brand of product. Actually affiliate marketers like PewdiePie also earn commissions from ad clicks and by driving traffic to affiliate websites.
Being passionate about games is only one of the reasons why PewdiePie is a successful affiliate marketer in the online gaming realm. The Swedish gamer also has the knack for building rapport with his audience. Aside from his endearing sense of humor, he explored other ways by which he could connect with his viewers. He incorporated diverse content like comedy shorts, music videos and vlogs that included touching on controversial media topics.
Although his ranking for having the most viewed YouTube channel dropped to Number 4 in 2021, PewdiePie still enjoys the following of more than 110 million subscribers, while still attracting as many as 28 million viewers to his channel. Today, he is supporting indie games as additional source of affiliate marketing income, and his viewers still follow where he leads.
This just goes to show that even in the video games market, essential elements such as focusing your content on what is best for your audience is one way to gain their trust and confidence. Affiliate marketing experts like Jeff Lerner is a strong advocate of this practice and has proven that it’s one of the most effective approaches to affiliate marketing, In case you want to learn more about Lerner’s marketing advocacies and of his success, Santa Clarita Valley Signal recently published a review article about him.