SEO for Gaming: Getting Started In The Gaming Industry
Gaming. A word that has changed tremendously in the last 50 years. While at the end of the 1970s it was still full halls with teenagers at arcade machines, video games conquered our households from the mid-1980s and since then have delighted millions of gamers all over the world.
Let’s talk about the Gaming Industry
Today, the medium of games is one of the most innovative and multifaceted products in the digital cosmos. And all this despite the fact that it is one of the youngest forms of media of our time.
What used to be gimmicks at technical universities are now products of global companies. With revenues that rival the film industry.
The range of different games is gigantic. It ranges from simple games of skill by a single developer to complete fantasy stories that are designed and implemented by teams of several hundred. But most of them are all fun.
And the industry is evolving every day. With every new technical change and improvement, the medium gains a new facet. For example, virtual reality has been trying to establish itself strongly in the gaming area for a number of years, and in addition to new technical possibilities, it also brings with it some challenges for developers. For consumers, on the other hand, it offers completely new types of games – and at the same time a new way of telling stories.
Get into the gaming industry
While game developers used to come mainly from Japan or the USA, the studios are now widespread in Europe as well. The upswing is particularly noticeable in Great Britain, France and Germany.
Successful representatives of the industry in Germany include Blue Byte GmbH (Düsseldorf, Mainz and Berlin). You create strategy classics like Anno or the Settlers.
Crytek GmbH (Frankfurt am Main), on the other hand, is known for its first-person shooters such as the first Far Cry or Crysis. They also have another studio in Kiev, Ukraine.
But also here in Offenburg we have a younger development studio in the Ortenau district with Black Forest Games GmbH . They developed platformer like the Giana Sister Remakes and Rouge Stormers. They are currently working on their new survival game called Fade to Silence.
Let your games be known
Of course, there are many ways to advertise your gaming business. The most affordable you can consider is basic SEO. There is always an SEO strategy for every business. Look for a professional in the SEO market who can help you get started. Each market needs its own SEO strategies and keyword optimization in order to rise in the local ranking. There are many factors that influence this ranking: language, search habits, differences in what is considered important. A customized data-based SEO strategy is required for every market.