3 Ways to Effectively Sell Video Game Souvenirs
Video game souvenirs are a great way to monetize your immersive experience, but they can also be quite challenging to sell. You have limited space and time; you’re competing with other vendors for the player’s attention; and most visitors will leave on their own accord rather than waiting until you run out of stock.
They cost little to produce and take up very little storage space. It’s true that most people won’t buy them unless they’re a big fan of the game – but for those who do, it is an excellent opportunity to make some money.
Here are three ways to effectively sell video game souvenirs.
Have a Few Different Types of Items to Sell
First things first, know what you’re trying to sell. Sure, you want it to have a connection with your experience, but you also don’t want it to seem too niche.
Make sure that whatever you choose to sell is relevant to your demographic; things like memorabilia and collectibles can be a great choice, while physical puzzles and mazes are likely to be a bit too complex.
Perhaps you’ve got your inventory squared away, let’s talk about real estate.
First and foremost, you’ll need to find a space that is accessible from the main pathway through the event. This is vital; you don’t want to be tucked away in a corner where no one will see you.
You also want to make sure that you pick an area that isn’t too crowded – you don’t want to be fighting for player’s attention with the other vendors. For example, you can sell video game souvenirs in a travel shop because that’s where most people go when traveling so your shop will most likely get attention and sales.
Make it Easy for People to Buy from You
Once players have made it to your table, you’ll need to make sure that they are comfortable enough to purchase from you. This might mean providing a chair for adults, or a box for children to stand on. It might also mean having someone nearby who can help a shy player break the ice. Wait to make a sale until a player is ready.